One of the best ways to prove you are an authority is to write a book. You’re immediately seen as a go-to person in your industry. Your name or your company’s name will gain exposure. You will gain more visibility for your brand among your target customers. Writing a book differentiates you from competitors and adds an additional income stream. It also allows you to create a legacy for your family and, of course, to get more clients.
A book can become your business card. You can leave it behind with prospects who will never throw it away unlike other forms of marketing collateral. Whether you sell products or services this rings true. If you write a book, you will always be prepared to communicate your value. You can reuse the material over and over again too. Turn a book into a blog post, article, speech or even another product format like a video (DVD), audio (podcast or CD), training program, etc. The possibilities are endless.
Writing a book has so many amazing benefits and, yet, too many small business owners and aspiring entrepreneurs fail to utilize this powerful marketing medium. You don’t write because you think it’s too hard, takes too much time, or that you’re not good enough. Writing doesn’t have to be difficult and you don’t have to be a celebrity to achieve success. The hardest part is just to start.
You can write a book that helps support your business mission and vision using a very simple process. It is the same process that I used to put together my book, Why YOU SUCK at Network Marketing. It is the same process that I am using for my next title, LIE Your Way to the Top as well. You truly can follow this process and write a book in as little as thirty days.
7 Simple Steps to Write a Book
- Identify a big problem. Think about your target customer. Ideally, the problem you identify should be something that your products or services will solve. The big problem you define may become the title of your book. It should speak to either decreasing a pain or increasing a pleasure strongly desired by your dream customer. For example, if your target market is “young adults” and you sell motor oil, a problem you identify may be “how to maintain a vehicle on a shoestring budget.” Budgeting is definitely a big problem for many young adults. Not only is this a problem but your solution, motor oil, absolutely helps provide a relevant solution as proper vehicle maintenance does save time and money in the long run.
- Aggravate the problem in the mind of your reader. A good transformational book takes the reader on a journey. It uses what I refer to as the “dip theory” in which you take the reader through a series of emotional highs and lows to get them to buy into your theories, concepts, and solutions. You are shifting the way they think by pulling at their mind and heart. This step requires you to escalate the problem by showing your readers that the problem is even worse than they originally thought. Focus on how the big problem is affecting the reader’s life. What is it costing them in terms of time, money, and resources? How much more could they stand to lose if they don’t change things now?
- Tell a relevant story that highlights how you dealt with the problem. Personal stories are great at demonstrating value. The story you tell should reflect on a real life experience that either you, or someone close to you (even one of your customers), has dealt with then overcame the problem at hand. The story should explain, in good detail, what happened, why you think it happened, how you felt and were affected by it happening, and the eventual outcome of the ordeal. Use descriptive language to guide your reader on the journey with you.
- Identify the solution, or specific steps, you took to solve the problem. The next step requires you to fully explain how you overcame the problem. This is the wrap-up of the story you began in Step 3 above. Provide your reader with a step-by-step guide to solve the problem. Your product or service should be part of this solution.
- Explain your transformation, or how life changed, as a result of applying the solution. What was different in your life? What were you able to do that you couldn’t do before? Did you save time, money, resources? Did you achieve an increase in pleasure or a decrease in pain? Again, be as descriptive as possible.
- Demonstrate the value, or benefits, your readers will achieve by applying the solution too. This is all about good feelings. You want to show you readers that they too can achieve these outcomes. Just as you aggravated the problem in Step 2, you now want to move your reader into the opposite direction by escalating the emotional high of what would happen if the problem was solved. You can ask the reader to “imagine” a world where the problem was solved and take them on a journey showing how they would be different.
- End with a strong call-to-action by providing your readers with a next-step action plan. No transformational book would be complete without giving your readers something to do. When you write a book to support your business, the call-to-action should require the reader to connect with you somehow. This could be by joining a mailing list, contacting you for a free consultation, or buying a product or program. It can also help to give the reader at least one helpful to-do that is immediately implementable without your assistance. This could look like a worksheet, a template, or even asking them to brainstorm a few goals around the problem area. The options are limitless.
Writing a book doesn’t have to be hard at all. You can follow this process and have your book done within as little as 30 days! The sooner you write a book, the sooner your business can reap the benefits. Want to write a book to catapult your business success? Apply for a FREE Business Breakthrough Strategy Session to get going today! If you happen to be in the Chicagoland area, consider joining me for my next Get Your Book Done Workshop.
Have you written a book? What process did you use? I would love to hear your thoughts so please comment below. If you found value in this post, please consider sharing with your networks.