Category Archives: Marketing

Celebrate Your Female Customers

March is Women’s History Month. How is your small business catering to this lucrative target market this month?

Women are earning, spending, and influencing purchases at a greater rate than ever before. In fact, female customers are well on their way to controlling over two-thirds of total consumer wealth within the next decade. Unfortunately, almost 91% of women feel that business owners don’t understand them nor speak to their needs.  If you don’t have a solid marketing plan in place, you’re missing an amazing opportunity to reach this demographic.

…almost 91% of women feel that business owners don’t understand them…

Take advantage of Women’s History Month to run special promotional offers that specifically target female customers. If you are a woman-owned business, March is the perfect time to toot your own horn.  Here are a few things you can do to attract and retain the female market.

  • Ask them what they want. Too often business owners assume they know what women want without actually asking them anything. The end result is marketing messages that come off as misogynistic and patronizing. If you really want to know what makes women tick, go directly to the source. Include female customers in market research, product development, polls and focus groups. Engage in deeper conversations to get to the root of consumer concerns. Social media is great for this!Easy & Affordable 468x60
  • Stay on top of women-centered issues. Do you know what’s trending in the world of women’s issues? Look out for news coverage that speaks out about all things concerning women. Follow and connect with both women-owned businesses and organizations that cater to women’s causes. Use your marketing platform to give women a voice within your industry.
  • Celebrate who they really are. Now more than ever, women are truly embracing their authentic selves. Women are redefining traditional ideas of beauty to incorporate broader reflections of self and self-care. Use your marketing efforts to help break down stereotypical ideas about the roles of women and how they are portrayed. Your brand can stand apart from the rest by representing the diversity of individual women and highlighting their powerful contributions to the world.

Make March all about your female customers.  Get creative as you start new conversations with this profitable demographic.  How are you impacting the female target market this month?  Please let us know about your women-centered promotions in the comments below.

If you found this post valuable, please share it with your networks.

 

Do all Likes matter?

Social media is a great way to connect with family and friends; however, an interesting like_buttonphenomenon has completely taken over social media making it one of the most magnetic and effective marketing tools.  As an advertising medium, one can grow their platform and easily expand their brand by leaps and bounds with very little effort nor any real marketing know-how. This is especially true of Facebook where small business owners and aspiring entrepreneurs seem completely obsessed with gathering as many “Likes” as they can for their fan pages.

Fan page owners need Likes in order to take advantage of many of the more advanced Facebook page features such as Insights and promoted posts.  Likes are also how what you post on your fan page gets seen.  Your Facebook fan page posts will only appear on timelines of those who have shown interest in what you have to offer.  This means that the more people who like your page, the more people who will be exposed to your content.

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Many fan page owners in their desperation to gain more likes, often turn to Like Ladders or join groups whose sole purpose is to trade likes for likes.  Others may even opt to buy likes, a strategy that is often very much frowned upon and considered cheating. A Like Ladder is a post thread started within a group or on a person’s timeline that specifically requests fan page owners to post the full length URL of their Facebook fan page as a comment to the original post. Each participant posting his or her fan page is expected to like the fan pages posted by all other participants.

Although all the above practices will boost your likes in the short-term, the question remains whether all those random likes really matter in the grand scheme of your marketing plan?  It seems the answer isn’t quite a simple yes or no.

As mentioned above, you need likes both to gain access to advanced marketing tools as well as to reach a wider audience. Unfortunately, complicated Facebook algorithms have made it more difficult for fan page owners to be seen even by those who do like their pages. Furthermore, can those who are somehow getting through Facebook’s smoke and mirrors be considered “quality” leads? More often than not, that answer is a big negative. Only likes that result in quality leads should matter. So what is a small business owner or aspiring entrepreneur to do to get more likes that really matter? Get strategic!

As with any other element of your business, you need to create a strategic plan around your soclike-for-like-ladderial media marketing. This includes intentional methods to gain more likes.  You need likes but what you need more is quality leads. To ensure your likes become leads and eventually convert to sales, first consider your target market.  Who is your ideal customer and how do you serve them? Every piece of content you post should be in direct response to these questions. Develop a content calendar to stay on top of posting on a consistent basis. Get in the habit of sharing your Facebook fan page posts to your personal timeline as well as in relevant groups you participate in regularly.  You will find that you will start attracting some likes organically.

Secondly, utilize Facebook’s robust marketing tools to increase the amount of targeted traffic you attract to your fan pages. Beyond promoted posts, you can also create Facebook ads.  Facebook’s ad feature is not only inexpensive, it is also highly customizable to your needs. You can get really specific with exactly who you want to see your content. The more targeted your ads are, the more likely you will attract likes from your ideal customers. Also, as your ideal customers are attracted to your pages, they are more likely to engage with your content than those who randomly like your page with no real interest. Engagement directly corresponds to relevancy.  That higher level of engagement makes a big difference in how visible your business fan page becomes to others because of how relevant its content is considered among your target audience.

You can definitely still benefit from Like Ladders and sharing groups; however, the same rules should apply. Choose only to participate in Like Ladders and sharing groups that cater to your target market. This strategy is pretty simple for B2B product and service providers given that most participants in these likes for likes sharing strategies are typically other business owners.  Even so, the key to success here remains consistent, relevant content that caters to a specific target market. You determine if all likes matter.

What do you think about Like Ladders?  Do you participate in them?  Chime in on the comments below to let us know what you think.  If you found this post valuable, please share with your networks.

5 Things Your Website or Blog Needs for Business Success

One of the first things you’re told as a small business owner or aspiring entrepreneur is Website Elements for Your Business Successthat you have to have a website.  You not only need a website but you need a website that gets found by the search engines and is complete with all the bells and whistles that will attract and maintain the attention of your website visitors.  Not only do you have to have all this, but you have to have a powerful method to convert website visitors into paying customers.

This long laundry list of must-haves can be overwhelming to the average entrepreneur who may have little or no technical savvy or web design know-how.  Because of this huge skill gap, too many small business owners hesitate to create and activate a website thinking that it can’t be done until all of these pieces are in place.  But how when you’re bootstrapping your operations and don’t have the cash flow to invest in high quality web design?

No worries.  While all of these website design elements can be helpful, you don’t need all of them right away to achieve any type of business success.  You can get by with a few critical pieces and upgrade later as your business grows. This post outlines exactly what your website or blog needs for business success.

5 Things Your Website or Blog Needs for Business Success

  1. Description.  Your website or blog needs to tell its visitors what it’s all about.  This includes its purpose and your company’s mission and vision.  Have you ever visited a website and the home page didn’t tell you much of anything about who or what the company does?  Failing to include an easily identifiable description is a surefire way to increase your website’s bounce rate, the percentage of visitors to a particular website who navigate away from the site after viewing only one page.  Create an “About Me” or “Bio” page to explain who you are and what you do.
  2. Graphic element.  We now live in a very visual society.  Think about the rise of social media sites like Instagram, Pinterest, Vine, and YouTube.  Web surfers spend hours gazing at and browsing through these images.  Articles, blogs, social media posts and websites receive 60% or more higher engagement when they include a graphical element like a picture or video.  Recent statistics show that online shoppers give much more weight to image quality over detailed product descriptions when making a purchasing decision.
  3. Contact Information.  Make it easy for potential customers to reach out to you.  Your contact information should be displayed in a prominent position on every page of your website or blog for maximum business success.  If your website visitors have to hunt for your phone number or email address, they will leave your site and seek out the next result in the search engine who does make it easy.  Place your contact information in at least two prominent positions on your website or blog.  You can also add a “Contact” page or use a contact form app like vCita.
  4. Value exchange.  Your website or blog should act as your virtual sales and marketing team.  It should both give value as well as prompt a two-way conversation with your site visitors.  The value you give could be articles, blog posts, or even a FAQ page.  Your website traffic will benefit from the information you share.  The value you receive from site visitors may be in the form of social media shares, comments to your blog posts, or the exchange of their email addresses for something else of value, known as a lead generator.  Provide useful, relevant content and add social sharing buttons or lead generators to prompt the value exchange.
  5. Call-to-action.  You must tell your site visitors to do something.  Over 50% of prospective customers are lost because you never ask them to complete the sale.  Remember, your website is your virtual sales and marketing team.  Much the same as you would “close” a sale in person, you must also close the sale online.  Review your purpose and think about the actions your website visitors can take online to help you to fulfill this purpose.  Is it to sign up for your mailing list, add something to a shopping cart, or book a free consultation?  Whatever is the primary objective, or the most important action, make it plain and easy for your site visitors to do it.  Add a big “subscribe” button, lead box, or “buy now” prompt to clue your prospects into taking the actions you expect will lead to your business success.

Yes, there are all sorts of other design elements you can add to your website to make it even more attractive to your site visitors.  For now, these five simple things will help you to achieve business success quicker than allowing an unpublished website to remain idle while you worry about your lack of website design savvy.  Of course, if you need additional help, you are welcome to request a free strategy session.

Tell me what you think of these five elements.  Do you agree?  Please comment below.  Of course, if you found value in this post, please share with your network.

7 Simple Steps to Write a Book

One of the best ways to prove you are an authority is to write a book. You’re immediatelyWrite a Book for Business Success seen as a go-to person in your industry. Your name or your company’s name will gain exposure. You will gain more visibility for your brand among your target customers. Writing a book differentiates you from competitors and adds an additional income stream.  It also allows you to create a legacy for your family and, of course, to get more clients.

A book can become your business card.  You can leave it behind with prospects who will never throw it away unlike other forms of marketing collateral.  Whether you sell products or services this rings true. If you write a book, you will always be prepared to communicate your value.  You can reuse the material over and over again too. Turn a book into a blog post, article, speech or even another product format like a video (DVD), audio (podcast or CD), training program, etc.  The possibilities are endless.

Writing a book has so many amazing benefits and, yet, too many small business owners and aspiring entrepreneurs fail to utilize this powerful marketing medium.  You don’t write because you think it’s too hard, takes too much time, or that you’re not good enough.  Writing doesn’t have to be difficult and you don’t have to be a celebrity to achieve success.  The hardest part is just to start.

You can write a book that helps support your business mission and vision using a very simple process.  It is the same process that I used to put together my book, Why YOU SUCK at Network Marketing.  It is the same process that I am using for my next title, LIE Your Way to the Top as well.  You truly can follow this process and write a book in as little as thirty days.

7 Simple Steps to Write a Book

  1. Identify a big problem.  Think about your target customer.  Ideally, the problem you identify should be something that your products or services will solve.  The big problem you define may become the title of your book.  It should speak to either decreasing a pain or increasing a pleasure strongly desired by your dream customer.  For example, if your target market is “young adults” and you sell motor oil, a problem you identify may be “how to maintain a vehicle on a shoestring budget.”  Budgeting is definitely a big problem for many young adults. Not only is this a problem but your solution, motor oil, absolutely helps provide a relevant solution as proper vehicle maintenance does save time and money in the long run.
  2. Aggravate the problem in the mind of your reader.  A good transformational book takes the reader on a journey.  It uses what I refer to as the “dip theory” in which you take the reader through a series of emotional highs and lows to get them to buy into your theories, concepts, and solutions.  You are shifting the way they think by pulling at their mind and heart.  This step requires you to escalate the problem by showing your readers that the problem is even worse than they originally thought.  Focus on how the big problem is affecting the reader’s life.  What is it costing them in terms of time, money, and resources?  How much more could they stand to lose if they don’t change things now?
  3. Tell a relevant story that highlights how you dealt with the problem.  Personal stories are great at demonstrating value.  The story you tell should reflect on a real life experience that either you, or someone close to you (even one of your customers), has dealt with then overcame the problem at hand.  The story should explain, in good detail, what happened, why you think it happened, how you felt and were affected by it happening, and the eventual outcome of the ordeal.  Use descriptive language to guide your reader on the journey with you.
  4. Identify the solution, or specific steps, you took to solve the problem.  The next step requires you to fully explain how you overcame the problem.  This is the wrap-up of the story you began in Step 3 above.  Provide your reader with a step-by-step guide to solve the problem.   Your product or service should be part of this solution.
  5. Explain your transformation, or how life changed, as a result of applying the solution.  What was different in your life?  What were you able to do that you couldn’t do before?  Did you save time, money, resources?  Did you achieve an increase in pleasure or a decrease in pain?   Again, be as descriptive as possible.
  6. Demonstrate the value, or benefits, your readers will achieve by applying the solution too. This is all about good feelings.  You want to show you readers that they too can achieve these outcomes.  Just as you aggravated the problem in Step 2, you now want to move your reader into the opposite direction by escalating the emotional high of what would happen if the problem was solved.  You can ask the reader to “imagine” a world where the problem was solved and take them on a journey showing how they would be different.
  7. End with a strong call-to-action by providing your readers with a next-step action plan.  No transformational book would be complete without giving your readers something to do.  When you write a book to support your business, the call-to-action should require the reader to connect with you somehow.  This could be by joining a mailing list, contacting you for a free consultation, or buying a product or program.  It can also help to give the reader at least one helpful to-do that is immediately implementable without your assistance.  This could look like a worksheet, a template, or even asking them to brainstorm a few goals around the problem area.  The options are limitless.

Writing a book doesn’t have to be hard at all. You can follow this process and have your book done within as little as 30 days! The sooner you write a book, the sooner your business can reap the benefits.  Want to write a book to catapult your business success? Apply for a FREE Business Breakthrough Strategy Session to get going today!  If you happen to be in the Chicagoland area, consider joining me for my next Get Your Book Done Workshop.

Have you written a book?  What process did you use?  I would love to hear your thoughts so please comment below.  If you found value in this post, please consider sharing with your networks.

Write a Book in 7 Simple Steps

One of the best ways to prove you are an authority is to write a book. You’re immediatelyWrite a Book for Business Successseen as a go-to person in your industry. Your name or your company’s name will gain exposure. You will gain more visibility for your brand among your target customers. Writing a book differentiates you from competitors and adds an additional income stream.  It also allows you to create a legacy for your family and, of course, to get more clients.

A book can become your business card.  You can leave it behind with prospects who will never throw it away unlike other forms of marketing collateral.  Whether you sell products or services this rings true. If you write a book, you will always be prepared to communicate your value.  You can reuse the material over and over again too. Turn a book into a blog post, article, speech or even another product format like a video (DVD), audio (podcast or CD), training program, etc.  The possibilities are endless.

Writing a book has so many amazing benefits and, yet, too many small business owners and aspiring entrepreneurs fail to utilize this powerful marketing medium.  You don’t write because you think it’s too hard, takes too much time, or that you’re not good enough.  Writing doesn’t have to be difficult and you don’t have to be a celebrity to achieve success.  The hardest part is just to start.

You can write a book that helps support your business mission and vision using a very simple process.  It is the same process that I used to put together my book, Why YOU SUCK at Network Marketing.  It is the same process that I am using for my next title, LIE Your Way to the Top as well.  You truly can follow this process and write a book in as little as thirty days.


728x90 How To Write A Book

7 Simple Steps to Write a Book

  1. Identify a big problem.  Think about your target customer.  Ideally, the problem you identify should be something that your products or services will solve.  The big problem you define may become the title of your book.  It should speak to either decreasing a pain or increasing a pleasure strongly desired by your dream customer.  For example, if your target market is “young adults” and you sell motor oil, a problem you identify may be “how to maintain a vehicle on a shoestring budget.”  Budgeting is definitely a big problem for many young adults. Not only is this a problem but your solution, motor oil, absolutely helps provide a relevant solution as proper vehicle maintenance does save time and money in the long run.
  2. Aggravate the problem in the mind of your reader.  A good transformational book takes the reader on a journey.  It uses what I refer to as the “dip theory” in which you take the reader through a series of emotional highs and lows to get them to buy into your theories, concepts, and solutions.  You are shifting the way they think by pulling at their mind and heart.  This step requires you to escalate the problem by showing your readers that the problem is even worse than they originally thought.  Focus on how the big problem is affecting the reader’s life.  What is it costing them in terms of time, money, and resources?  How much more could they stand to lose if they don’t change things now?
  3. Tell a relevant story that highlights how you dealt with the problem.  Personal stories are great at demonstrating value.  The story you tell should reflect on a real life experience that either you, or someone close to you (even one of your customers), has dealt with then overcame the problem at hand.  The story should explain, in good detail, what happened, why you think it happened, how you felt and were affected by it happening, and the eventual outcome of the ordeal.  Use descriptive language to guide your reader on the journey with you.
  4. Identify the solution, or specific steps, you took to solve the problem.  The next step requires you to fully explain how you overcame the problem.  This is the wrap-up of the story you began in Step 3 above.  Provide your reader with a step-by-step guide to solve the problem.   Your product or service should be part of this solution.
  5. Explain your transformation, or how life changed, as a result of applying the solution.  What was different in your life?  What were you able to do that you couldn’t do before?  Did you save time, money, resources?  Did you achieve an increase in pleasure or a decrease in pain?   Again, be as descriptive as possible.
  6. Demonstrate the value, or benefits, your readers will achieve by applying the solution too. This is all about good feelings.  You want to show you readers that they too can achieve these outcomes.  Just as you aggravated the problem in Step 2, you now want to move your reader into the opposite direction by escalating the emotional high of what would happen if the problem was solved.  You can ask the reader to “imagine” a world where the problem was solved and take them on a journey showing how they would be different.
  7. End with a strong call-to-action by providing your readers with a next-step action plan.  No transformational book would be complete without giving your readers something to do.  When you write a book to support your business, the call-to-action should require the reader to connect with you somehow.  This could be by joining a mailing list, contacting you for a free consultation, or buying a product or program.  It can also help to give the reader at least one helpful to-do that is immediately implementable without your assistance.  This could look like a worksheet, a template, or even asking them to brainstorm a few goals around the problem area.  The options are limitless.

Writing a book doesn’t have to be hard at all. You can follow this process and have your book done within as little as 30 days! The sooner you write a book, the sooner your business can reap the benefits.  Want to write a book to catapult your business success? Apply for aFREE Business Breakthrough Strategy Session to get going today!  If you happen to be in the Chicagoland area, consider joining me for my next Get Your Book Done Workshop.

Have you written a book?  What process did you use?  I would love to hear your thoughts so please comment below.  If you found value in this post, please consider sharing with your networks.

3 Must-Do Activities to Increase Sales

People start businesses for any number of reasons.  Some of these include to get moreThree Must-Do Activities to Increase Salesfreedom, to build a legacy, to give back to their community, to fix a looming social concern, or simply for the love of what they do.  Another reason is often to achieve financial security but, surprisingly, this is often the least of their motivations.

While most aspiring entrepreneurs do relate success with monetary gain, making money is rarely on the top of the list of reasons why businesses get started.  In fact, money is often an afterthought.  This is evident in the manner in which the average aspiring entrepreneur develops his or her business model.  Think about your own start-up journey.  If you are like most entrepreneurs, in the beginning you probably undervalued yourself, your products, or your services.  You most likely charged too little and underestimated the true cost of doing business.   Not thinking about the money from the start is a big mistake that often leaves struggling entrepreneurs to join the four out of five businesses that fail within the first 5 years of operation.

How do you avoid becoming a statistic?  The answer is to focus on increasing your sales.  The bottom line is that you need money to survive.  Businesses get money by making sales.  There are two primary ways to make more money using sales.  The first is to increase your margin.  Margin is the amount of profit left over after costs per each sale you make. You can do this by either cutting costs or raising prices.  An effective strategy combines both of these methods to arrive at a cost-effective, competitive sales prices that reflects your true value.

The second way to make more money using sales is to increase the volume of sales.  To increase sales, small business owners must reconsider your marketing conversations that you are having with your customers.  This will be the focus of the three activities you must do to increase sales.

3 Must-Do Activities to Increase Sales

  1. Tap into your passion.  Your sales conversion rate is heavily reliant on the amount of passion you have when speaking about your product or service offering.  Passion lets prospective customers know that you believe in your offer and helps fuel the emotional connection you make during sales conversations.  Think about why you love your products and services.  Why are they important to you?  How have they changed your life for the better?  Connect with your “why” so you can speak authentically about your offer.  People don’t buy products and services.  They buy you.  Passion helps them to see who you are.
  2. Create stories.  Storytelling is so important to increase sales.  Stories demonstrate value to prospects by showing them exactly how your offers will help them.  Prospective customers can actually “see” themselves in your stories as you tell them.  To develop stories, you must actually use your products or services, or collect user stories from your existing customer base.  The stories you tell should be true, relevant, and specifically showcase how your offerings have helped solve a problem by either decreasing pain or increasing pleasure.  Coupled with passion, stories are a powerful method to increase sales because stories reach and resonate with every type of learner, be they audio, visual, or kinesthetic.  Stories clearly tell prospects “what” they will be getting.
  3. Develop relationships. We have covered your “why” and the “what” so far. Increase sales by developing relationships. This activity covers the “who” to increase sales.  People buy from those that they know and trust.  You can only establish knowledge and build trust through relationships.  You must become a network marketer.  Network marketing is the art of communicating value through relationships.  When most people think about network marketing, they think about multilevel marketing companies like Mary Kay or Paycation.  In fact, every business owner is a network marketer.  In my book, Why YOU SUCK at Network Marketing, I explain the importance of establishing relationships with your dream customer.  Real relationships involve two-way communication in which you and the customer authentically exchange value.  People don’t like to be sold to but they do love to buy.  Establishing authentic relationships transforms your sales conversations into valuable shared resources.  From this perspective, prospective customers will be thankful for the useful information you provide whenever you share your offers.

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Your business will only survive if it makes money.  To make more money, you will need to increase sales.  You can increase your sales by tapping into your passion, creating relevant user stories, and developing authentic relationships with your dream customers. If you’re still not sure exactly how to do do this, feel free to request a free strategy session.

How do you increase sales?  I would love to hear your thoughts so please comment below. If you found value in this article, make sure to share it with your network.

3 Must-Do Activities to Increase Sales

People start businesses for any number of reasons.  Some of these include to get more Three Must-Do Activities to Increase Salesfreedom, to build a legacy, to give back to their community, to fix a looming social concern, or simply for the love of what they do.  Another reason is often to achieve financial security but, surprisingly, this is often the least of their motivations.

While most aspiring entrepreneurs do relate success with monetary gain, making money is rarely on the top of the list of reasons why businesses get started.  In fact, money is often an afterthought.  This is evident in the manner in which the average aspiring entrepreneur develops his or her business model.  Think about your own start-up journey.  If you are like most entrepreneurs, in the beginning you probably undervalued yourself, your products, or your services.  You most likely charged too little and underestimated the true cost of doing business.   Not thinking about the money from the start is a big mistake that often leaves struggling entrepreneurs to join the four out of five businesses that fail within the first 5 years of operation.

How do you avoid becoming a statistic?  The answer is to focus on increasing your sales.  The bottom line is that you need money to survive.  Businesses get money by making sales.  There are two primary ways to make more money using sales.  The first is to increase your margin.  Margin is the amount of profit left over after costs per each sale you make. You can do this by either cutting costs or raising prices.  An effective strategy combines both of these methods to arrive at a cost-effective, competitive sales prices that reflects your true value.

The second way to make more money using sales is to increase the volume of sales.  To increase sales, small business owners must reconsider your marketing conversations that you are having with your customers.  This will be the focus of the three activities you must do to increase sales.

3 Must-Do Activities to Increase Sales

  1. Tap into your passion.  Your sales conversion rate is heavily reliant on the amount of passion you have when speaking about your product or service offering.  Passion lets prospective customers know that you believe in your offer and helps fuel the emotional connection you make during sales conversations.  Think about why you love your products and services.  Why are they important to you?  How have they changed your life for the better?  Connect with your “why” so you can speak authentically about your offer.  People don’t buy products and services.  They buy you.  Passion helps them to see who you are.
  2. Create stories.  Storytelling is so important to increase sales.  Stories demonstrate value to prospects by showing them exactly how your offers will help them.  Prospective customers can actually “see” themselves in your stories as you tell them.  To develop stories, you must actually use your products or services, or collect user stories from your existing customer base.  The stories you tell should be true, relevant, and specifically showcase how your offerings have helped solve a problem by either decreasing pain or increasing pleasure.  Coupled with passion, stories are a powerful method to increase sales because stories reach and resonate with every type of learner, be they audio, visual, or kinesthetic.  Stories clearly tell prospects “what” they will be getting.
  3. Develop relationships. We have covered your “why” and the “what” so far. Increase sales by developing relationships. This activity covers the “who” to increase sales.  People buy from those that they know and trust.  You can only establish knowledge and build trust through relationships.  You must become a network marketer.  Network marketing is the art of communicating value through relationships.  When most people think about network marketing, they think about multilevel marketing companies like Mary Kay or Paycation.  In fact, every business owner is a network marketer.  In my book, Why YOU SUCK at Network Marketing, I explain the importance of establishing relationships with your dream customer.  Real relationships involve two-way communication in which you and the customer authentically exchange value.  People don’t like to be sold to but they do love to buy.  Establishing authentic relationships transforms your sales conversations into valuable shared resources.  From this perspective, prospective customers will be thankful for the useful information you provide whenever you share your offers.

Your business will only survive if it makes money.  To make more money, you will need to increase sales.  You can increase your sales by tapping into your passion, creating relevant user stories, and developing authentic relationships with your dream customers. If you’re still not sure exactly how to do do this, feel free to request a free strategy session.

How do you increase sales?  I would love to hear your thoughts so please comment below. If you found value in this article, make sure to share it with your network.