Category Archives: Social Media

We Forgot How to Have Conversations

As a business owner and avid social media user, I have noticed a really disturbing trend – people no longer have conversations. Everyone seems to be rushing through their daily interactions with very little value exchange. If a message can’t be boiled down to 140 characters or less, it’s abandoned altogether. What happened to talking to one another?

Facebook posts, Tweets, Instagrams, and Snapchats have replaced authentic customer connections. This is especially troublesome for small business owners, aspiring entrepreneurs, and marketing professionals who need to find creative ways to engage their target market.

People buy from those whom they know, like, and trust. It used to be that one could walk into their local mom-and-pop shop and be approached by a caring person who wanted nothing more than to meet their needs. The warmth and sincere desire to help emanating from the store owners is what made you want to get to know, like, and eventually trust them with your business. There was time and attention devoted toward establishing rapport, building a real relationship. In those simpler times, this was how customer loyalty was created.

These days, very few people seem to understand the value of relationship building. It’s more than a monthly scheduled email, a reply to a social media post, or an automated robocall reminder of upcoming events. We need to get back to showing true interest in people. What do they like or dislike? What are their goals and dreams? What are their challenges and obstacles? To actually learn these things one must engage others in conversation then actively listen.

Take a moment to think about how you are interacting with people. Are you delivering value? Are you building authentic relationships? Or are you hurdling through life without taking the time to enjoy those with whom you are connected?

I challenge you to actively seek out opportunities to create new and build on existing relationships. Turn those 5000 friends on Facebook into 5000 valuable connections. You will find that your relationships will be much more fruitful and fulfilling. All it takes is a willingness to care.

If you are a business owner, aspiring entrepreneur, or even a marketing professional, I want to invite you to further explore this topic in a 100% free webinar, 3 Major Mistakes Marketers Make that Ruin Revenue. In this 1-hour training, I will uncover the biggest challenges standing in the way of marketing success and how you can avoid them. Hint – the biggest mistake is not focusing on people!

Let’s connect and build together.

~Coach Niquenya


3 Major Mistakes Marketers Make that Ruin Revenue
100% FREE Webinar Training

Do all Likes matter?

Social media is a great way to connect with family and friends; however, an interesting like_buttonphenomenon has completely taken over social media making it one of the most magnetic and effective marketing tools.  As an advertising medium, one can grow their platform and easily expand their brand by leaps and bounds with very little effort nor any real marketing know-how. This is especially true of Facebook where small business owners and aspiring entrepreneurs seem completely obsessed with gathering as many “Likes” as they can for their fan pages.

Fan page owners need Likes in order to take advantage of many of the more advanced Facebook page features such as Insights and promoted posts.  Likes are also how what you post on your fan page gets seen.  Your Facebook fan page posts will only appear on timelines of those who have shown interest in what you have to offer.  This means that the more people who like your page, the more people who will be exposed to your content.

Hootsuite - Social Relationship Platform

Many fan page owners in their desperation to gain more likes, often turn to Like Ladders or join groups whose sole purpose is to trade likes for likes.  Others may even opt to buy likes, a strategy that is often very much frowned upon and considered cheating. A Like Ladder is a post thread started within a group or on a person’s timeline that specifically requests fan page owners to post the full length URL of their Facebook fan page as a comment to the original post. Each participant posting his or her fan page is expected to like the fan pages posted by all other participants.

Although all the above practices will boost your likes in the short-term, the question remains whether all those random likes really matter in the grand scheme of your marketing plan?  It seems the answer isn’t quite a simple yes or no.

As mentioned above, you need likes both to gain access to advanced marketing tools as well as to reach a wider audience. Unfortunately, complicated Facebook algorithms have made it more difficult for fan page owners to be seen even by those who do like their pages. Furthermore, can those who are somehow getting through Facebook’s smoke and mirrors be considered “quality” leads? More often than not, that answer is a big negative. Only likes that result in quality leads should matter. So what is a small business owner or aspiring entrepreneur to do to get more likes that really matter? Get strategic!

As with any other element of your business, you need to create a strategic plan around your soclike-for-like-ladderial media marketing. This includes intentional methods to gain more likes.  You need likes but what you need more is quality leads. To ensure your likes become leads and eventually convert to sales, first consider your target market.  Who is your ideal customer and how do you serve them? Every piece of content you post should be in direct response to these questions. Develop a content calendar to stay on top of posting on a consistent basis. Get in the habit of sharing your Facebook fan page posts to your personal timeline as well as in relevant groups you participate in regularly.  You will find that you will start attracting some likes organically.

Secondly, utilize Facebook’s robust marketing tools to increase the amount of targeted traffic you attract to your fan pages. Beyond promoted posts, you can also create Facebook ads.  Facebook’s ad feature is not only inexpensive, it is also highly customizable to your needs. You can get really specific with exactly who you want to see your content. The more targeted your ads are, the more likely you will attract likes from your ideal customers. Also, as your ideal customers are attracted to your pages, they are more likely to engage with your content than those who randomly like your page with no real interest. Engagement directly corresponds to relevancy.  That higher level of engagement makes a big difference in how visible your business fan page becomes to others because of how relevant its content is considered among your target audience.

You can definitely still benefit from Like Ladders and sharing groups; however, the same rules should apply. Choose only to participate in Like Ladders and sharing groups that cater to your target market. This strategy is pretty simple for B2B product and service providers given that most participants in these likes for likes sharing strategies are typically other business owners.  Even so, the key to success here remains consistent, relevant content that caters to a specific target market. You determine if all likes matter.

What do you think about Like Ladders?  Do you participate in them?  Chime in on the comments below to let us know what you think.  If you found this post valuable, please share with your networks.

3 Social Media Business Profiles Every Entrepreneur Must Have

Internet marketing is one of the most important activities you can do to build your business fast.  These days. almost everyone has access to the internet either on their personal 3 Social Media Business Profiles Every Entrepreneur Needscomputer, at work or school, or in the palm of their hands with a data connected device.  It just makes sense to use this powerful platform to market your business products and services to potential customers.  Social media is the easiest internet marketing tool to do exactly that.

There are hundreds of social media platforms out there.  There are microblogging platforms like Twitter, image platforms like Instagram, and even video platforms such as Vibe and YouTube.  As an aspiring entrepreneur or bootstrapping business owner, how do you choose which of these social media platforms will make the most strategic sense for your specific business and marketing needs?

Just as anything else in entrepreneurship, the hardest part is just to start.  To get you started, there are really just 3 primary social media platforms your business must be on to begin building your internet marketing strategy.  As you grow and learn more about your dream customers’ needs and interests, you will be able to further expand your online marketing strategy to include additional, relevant social media platforms.

3 Social Media Business Profiles Every Entrepreneur Must Have

  1. Facebook is a social media platform that allows you to easily connect with friends and family.  Almost everyone has a Facebook profile and most other social media platforms are integrated with Facebook to allow easy, one-click, universal login.  Your business can take advantage of Facebook by creating both fan pages and groups.  Your Facebook fan page should be named using your own name, if you are the face of your brand, or the company name.  Fully build out the fan page profile by including the address and other contact information as well as a full description in the “About” section. You may also want to integrate additional tools like vCita’s appointment setting tool that will become an easy call-to-action tab on your fan page allowing potential customers to connect with you directly.  Groups are a highly effective customer attraction tool that when used correctly can lead to massive lead generation with very little concentrated effort.  Building Bridges Consulting helps small business owners and aspiring entrepreneurs set up Facebook groups to take advantage of this powerful marketing method.
  2. Google+, or Google Plus, is a social sharing platform owned by Google.  Google+ is an often overlooked tool without good reason. Since Google actually owns this social media platform, any content posted to it is indexed by this powerful search engine within seconds.  We’ve tested this with our own posts and have seen instant results for very broad keywords and phrases.  It works!  Use hashtags for your selected keywords to maximize the effectiveness of internet marketing via this social media platform.
  3. LinkedIn is a professional networking site.  Every person who uses LinkedIn understands that it is meant for business.  This works in your favor for a couple of reasons.  First, it cuts down on the need to hide your true motives behind wanting to establish a relationship with them.  Not only is it assumed that each person on LinkedIn is there to expand their career in some way, it is actually expected and encouraged.  Second, almost half (49%) of LinkedIn users report having an annual household income of over $100,000.  This means that over 100,000,000 people using this social media platform are most likely able to pay your prices. LinkedIn can also be used in many of the ways that Facebook can.  You can create a business profile and host groups aimed directly at your target market.

Your social media strategy can start off very simple by creating at least these three social media business profiles.  Each platform has many benefits including direct access to your dream customers.  Once you have become familiar with how to incorporate these social media platforms into your internet marketing efforts, you can then move on to additional social media tools that will further expand your brand.

Building Bridges Consulting can help!  If you need support to figure out exactly what to put on your social media business profiles or how to use groups to easily capture and convert sales leads, request a free Business Breakthrough strategy session today.

What social media platforms have you found to be most valuable in your online marketing efforts?  Let us know in the comments below.  If you found value in this post, please share with your network.