Creating a successful business requires that you first build your tribe. A tribe is a group of like-minded individuals who come together for a common cause. In terms of business, your tribe is made up of your dream customers – the prospects with whom your vision, message and mission resonates and who are both willing and able to pay your prices.
In our popular JumpStart Virtual Business Boot Camp, we hone in on the importance of using your tribe to trigger an increase in sales. The program walks aspiring entrepreneurs and small business owners step-by-step on how to easily build your tribe. This is a brief overview of the steps covered in-depth throughout the training.
How to Build Your Tribe in 7 Simple Steps
Identify your dream customers. Before you can even begin to build a tribe, you first have to decide who they are. Your business success primarily hinges upon this important step. Your dream customers are often a reflection of who you are and what experiences you have come through in life. Determine who you most want to work with. What do they look like? What is important to them? Where can you find them?
Create your Signature Solution. What products or services will you offer your dream customers? What is the best solution to either increase pleasure or decrease the pain associated with a particular need or desire affecting your dream customers? What knowledge, skills and expertise do you possess that can help your dream customers fulfill their needs? Build a value-packed solution to serve your dream customers.
Differentiate yourself from alternatives. What are your dream customers already doing to fulfill their needs? What other products or services are being offered in the marketplace? Determine how you can develop a competitive advantage so that your dream customers will choose you over the other available options.
Build an online community. In this day and age, everybody is online. This means the number one place you will find your dream customers is also online. Create a Facebook group, or even a LinkedIn group, that will serve as a community for your dream customers. This is where you will really build your tribe. Give it a benefits-focused name that easily explains to your dream customer what the group is for and why they should join. Check out the Design Your Dream Biz Training & Accountability group we created for the JumpStart program.
Engage followers with quality content. Use your online community to share relevant resources, blog posts, free eBooks or webinars, tips and advice your dream customers can use to address their needs. Give authentically to position yourself as an expert in your field. You will build your tribe really fast if members of your community get to know, like and trust your opinions.
Promote a powerful call-to-action. Seek always to motivate your community members to deepen their connection with you by instructing them to take specific, strategic actions. Regularly promote your Signature Solution among your tribe to move them quickly through your sales funnel. Use your group to convert prospects into paying customers. Ask for sales!
Focus on growing your group. Continue to invite new prospects into your online community to build your tribe. Create ads and send out requests to your dream customers to also invite other like-minded individuals. The more value you provide to your current members, the more likely they will invite others to join. Offer referral incentives whenever possible.
Once your tribe is in place, everything you do should be promoted within your online community. You can build your tribe in as little as thirty days. The most important thing to remember is to provide consistent, relevant value so you can attract and retain your dream customers.
How did you build your tribe? Did you find this post useful? Please let us know in the comments below and if you found value in this post, please do share it with your networks.
People start businesses for any number of reasons. Some of these include to get more freedom, to build a legacy, to give back to their community, to fix a looming social concern, or simply for the love of what they do. Another reason is often to achieve financial security but, surprisingly, this is often the least of their motivations.
While most aspiring entrepreneurs do relate success with monetary gain, making money is rarely on the top of the list of reasons why businesses get started. In fact, money is often an afterthought. This is evident in the manner in which the average aspiring entrepreneur develops his or her business model. Think about your own start-up journey. If you are like most entrepreneurs, in the beginning you probably undervalued yourself, your products, or your services. You most likely charged too little and underestimated the true cost of doing business. Not thinking about the money from the start is a big mistake that often leaves struggling entrepreneurs to join the four out of five businesses that fail within the first 5 years of operation.
How do you avoid becoming a statistic? The answer is to focus on increasing your sales. The bottom line is that you need money to survive. Businesses get money by making sales. There are two primary ways to make more money using sales. The first is to increase your margin. Margin is the amount of profit left over after costs per each sale you make. You can do this by either cutting costs or raising prices. An effective strategy combines both of these methods to arrive at a cost-effective, competitive sales prices that reflects your true value.
The second way to make more money using sales is to increase the volume of sales. To increase sales, small business owners must reconsider your marketing conversations that you are having with your customers. This will be the focus of the three activities you must do to increase sales.
3 Must-Do Activities to Increase Sales
Tap into your passion. Your sales conversion rate is heavily reliant on the amount of passion you have when speaking about your product or service offering. Passion lets prospective customers know that you believe in your offer and helps fuel the emotional connection you make during sales conversations. Think about why you love your products and services. Why are they important to you? How have they changed your life for the better? Connect with your “why” so you can speak authentically about your offer. People don’t buy products and services. They buy you. Passion helps them to see who you are.
Create stories. Storytelling is so important to increase sales. Stories demonstrate value to prospects by showing them exactly how your offers will help them. Prospective customers can actually “see” themselves in your stories as you tell them. To develop stories, you must actually use your products or services, or collect user stories from your existing customer base. The stories you tell should be true, relevant, and specifically showcase how your offerings have helped solve a problem by either decreasing pain or increasing pleasure. Coupled with passion, stories are a powerful method to increase sales because stories reach and resonate with every type of learner, be they audio, visual, or kinesthetic. Stories clearly tell prospects “what” they will be getting.
Develop relationships. We have covered your “why” and the “what” so far. This activity covers the “who” to increase sales. People buy from those that they know and trust. You can only establish knowledge and build trust through relationships. You must become a network marketer. Network marketing is the art of communicating value through relationships. When most people think about network marketing, they think about multilevel marketing companies like Mary Kay or Paycation. In fact, every business owner is a network marketer. In my book, Why YOU SUCK at Network Marketing, I explain the importance of establishing relationships with your dream customer. Real relationships involve two-way communication in which you and the customer authentically exchange value. People don’t like to be sold to but they do love to buy. Establishing authentic relationships transforms your sales conversations into valuable shared resources. From this perspective, prospective customers will be thankful for the useful information you provide whenever you share your offers.
Your business will only survive if it makes money. To make more money, you will need to increase sales. You can increase your sales by tapping into your passion, creating relevant user stories, and developing authentic relationships with your dream customers. If you’re still not sure exactly how to do do this, feel free torequest a free strategy session.
How do you increase sales? I would love to hear your thoughts so please comment below. If you found value in this article, make sure to share it with your network.