February is the month of love. It is a time when relationships are highlighted and connections are celebrated. It is a time when great emphasis is placed on self-care and emotional well-being. Is all this love manifesting in your business? If not, it’s time to learn how to make love to your business.
How to Make Love to Your Business
- Revisit your mission and vision. When you first start up your business, most business owners spend a little time hashing out a solid mission and vision statement. Unfortunately, as you begin working in your business, the original business plan (or battered napkin) is usually where those statements are left unless required to input on some random application form. Time to dust off those statements to determine if they’re still meaningful. Your mission and vision should relay the passion and purpose of your business. You should be able to easily commit them to memory and rattle them off to any and everybody who will listen. These statements should convey some emotion that readily identifies and attracts your target market. If this isn’t happening, either you’re in the wrong business or it’s time to rework your message.
- Review your technology. Is your website still working or does it need a little maintenance? Does your Facebook fan page need a face lift? Are you taking advantage of the newest advertising features on Twitter? Does your sales funnel need some tweaking and automation? Look at what you’re doing and how you’re doing it. Can anything be done more efficiently? Upgrade software to be more productive and redesign your online image with a fresher look.
- Reconnect with your customers. In business, your existing customers are often the source of your most revenue. It is so much easier to sell to someone who has already purchased in the past. When was the last time you reached out to current and past customers to provide them with something useful or fresh? Have you offered any incentives or loyalty programs for being valued customers? Do you have a referral mechanism to reward customers who send you new business? Have you asked a former client out for coffee? Take time to strengthen relationships with your existing customers and watch your profits grow.
A little TLC, Tender Loving Care, goes a long way. Spend some effort reviving your business this month, and every month. Any time is a great time to show your business some love. When you make love to your business, it reflects back that love tenfold with an increased return on investment (ROI). That’s more money in your pockets!
How are you making love to your business this month? Please let us know in the comments below. If you found this post helpful, please do share it with your networks.